Strategy and content plan
We define who you are talking to, on which platforms and with what message, then turn it into a monthly content calendar you approve in advance.
Attract the right people
Strategy, content, design, community management and paid campaigns, run by one team. When someone is interested, the conversation moves to WhatsApp and lands in your CRM.
Likes are nice. Messages from real buyers are nicer.
Many businesses post because they feel they should, without a plan for what each post is meant to achieve. Comments go unanswered, messages get lost and nobody can say which campaign brought a customer. The result is a lot of effort with no clear link to sales.
No time to plan, shoot and post consistently
Ads that get clicks but hardly any real inquiries
Messages from Instagram and Facebook that nobody follows up on
We plan your social media around business goals, then create the content, run the community and manage paid campaigns. Every post and ad has a next step, often a WhatsApp chat where a bot replies instantly and asks the right questions. Interested people are saved as leads in your CRM, together with the campaign that brought them. Each month you see what worked, measured in inquiries and sales, not only likes.
Social media
We define who you are talking to, on which platforms and with what message, then turn it into a monthly content calendar you approve in advance.
Posts, carousels, short videos and stories designed in your brand style. We write the captions and adapt every piece to the platform it lives on.
We answer comments and messages in your voice, handle common questions and pass hot leads and sensitive issues to you without delay.
Ads on Meta, TikTok or LinkedIn with clear targeting, ongoing testing and budgets you control. Click to WhatsApp ads send people straight into a chat with your bot.
Leads from ad forms and WhatsApp chats are saved in your CRM with their source, so your team follows up and you see which content really sells.
A short report in plain language covering reach, engagement, leads and cost per lead, plus what we will change next month and why.
How it works
Four panels, like a yonkoma comic: setup, build, twist and payoff.
We review your current profiles, competitors and past results, and agree on what success means for you: leads, bookings, store sales or awareness.
We set the content pillars, tone of voice and posting rhythm, and prepare the first month's calendar for your approval.
We produce, schedule and publish content, run the community and launch campaigns, with tracking connected to WhatsApp and your CRM.
Every month we report results, put more into what works and cut what doesn't.
Examples
A restaurant wants more weekday bookings. We post short videos of dishes and kitchen moments, and a click to WhatsApp ad lets people reserve a table in a chat the bot confirms.
A studio launches a new class and needs trial sign ups. Ads open a WhatsApp chat where the bot offers trial times and saves each lead in the CRM for follow up.
A store promotes a new collection on Instagram and TikTok with posts that link to the product pages. The CRM shows which campaign brought each order, so the next budget goes where it sells.
An agent posts short property tour videos and runs ads targeted to specific neighborhoods. Interested buyers start a WhatsApp chat, the bot asks about budget and timing, and qualified leads go straight into the agent's pipeline.
A consultancy wants to reach decision makers on LinkedIn, so we publish expert posts and run lead form ads. Every lead lands in the CRM, where the sales team, or our outsourced sales center, calls them back fast.
Kaede
We don't stop at likes. Because we also build WhatsApp bots, CRMs and websites, we can follow a lead from the first post to the closed deal.
Strategy, design, copy, community and paid campaigns are handled together, so the message stays consistent and nobody waits on another supplier.
Our team works from Tel Aviv, Lisbon, Bangkok and Tokyo, which helps when comments, messages and campaigns need attention outside one office's hours.
For a small or medium business, social media is not a hobby or a vanity project. It is one of the most affordable ways to reach people who don't know you yet, and one of the easiest places to waste time. The difference between the two is a plan that connects every post to something the business needs.
Good social media management services start with that plan, not with a pile of posts.
Before anyone opens a design tool, three questions need answers.
A physiotherapy clinic talks to people in pain who want relief and someone they can trust. A streetwear brand talks to young buyers who want to look good and feel part of something. The tone, the visuals and the offers are completely different.
Instagram and TikTok are strong for visual products, local services and younger audiences. LinkedIn is where B2B buyers pay attention. Facebook still matters for many local communities and older customers. Being everywhere is rarely the answer. Being consistent where your customers already are usually is.
This is the question most plans skip. Do you want people to book, buy, ask for a quote or visit your shop? Each goal needs its own call to action and its own path after the click.
We build content around a few repeating pillars, for example showing the work, teaching something useful, behind the scenes, answering customer questions and offers. Pillars keep the calendar full without starting from zero every week, and they teach your audience what to expect from you.
Short video sits at the center of most plans today, because Reels, TikTok and Stories can reach people who don't follow you yet. It doesn't need a film crew. A clear idea, a strong hook in the first seconds and simple editing often beat expensive production. Carousels and static posts still work well for explaining things and for content people save.
Every comment and message is a person raising a hand. Answering fast and in your voice builds trust in public, and it often turns a question into a sale. We handle the routine replies, flag hot leads and complaints to you, and keep a running list of common questions. That list later feeds your website FAQ and the answers your WhatsApp bot gives.
Organic reach builds your brand, while paid campaigns bring a steadier flow of inquiries. With a small budget, focus matters more than size. We test a few audiences and creatives, keep what works and stop what doesn't, and we always look at the cost of a lead, not only the cost of a click.
One of the most useful formats for service businesses is the click to WhatsApp ad. Instead of sending people to a form, the ad opens a chat. A WhatsApp bot answers immediately, asks a few qualifying questions and offers a time to talk. The lead, and the campaign that brought it, are saved in your CRM.
Followers and likes are easy to count and easy to misread. We report on them, but we focus on numbers you can connect to revenue:
Because leads from ads and WhatsApp are logged in a custom CRM, you can follow the full path from a post to a paying customer instead of guessing.
At Kaede Digital, social media is the Attract step in a journey that runs from the first click to the closed deal. Social brings people in, your website or online store converts them, the CRM keeps track of every lead, and your own team or our outsourced sales center closes the deal. When the same team runs all of it, the message, the data and the follow up stay connected.
Strategy, a monthly content calendar, design and copywriting, publishing, community management, paid campaigns and monthly reporting. You can take the full package or only the parts you need. We agree on the scope in writing before we start.
Yes, always. You can take just social media management and nothing else. If you want to connect more pieces later, everything is built to plug in easily. The simplest way to start is a short consultation call on WhatsApp: tell us what your business needs and we will tell you honestly what is worth doing and what is not.
Book a consultation on WhatsApp
We work with Instagram, Facebook, TikTok and LinkedIn, and choose based on where your customers actually spend time. Two platforms done well beat five done badly.
Yes. We plan, script and edit short videos for Reels, TikTok and Stories. We can work with footage you shoot on your phone using a simple shot list we send you, or with material from a planned shoot.
We tie the numbers to your goals. Reach and engagement show whether content lands, but we focus on inquiries, bookings and sales. Because leads are tracked in your CRM, you can see which posts and campaigns actually brought customers.
Yes. Click to WhatsApp ads on Facebook and Instagram open a chat with your business. Our WhatsApp bot replies right away, asks a few qualifying questions and saves the lead in your CRM, so your team picks up warm conversations instead of cold names.
Always. You approve the monthly calendar and can comment on any post before it goes live. Once we know your voice well, you can switch to a lighter approval process if you prefer.
Organic social builds over months, not days, while paid campaigns can bring inquiries sooner once they are tested and tuned. We set realistic goals for each stage and report honestly on progress.
From the journal
Social mediaConsistent content does not need a studio or a team of five. It needs a simple system you can repeat every month.
Social mediaSocial media management covers far more than posting. Here is what a good service includes, and how to tell whether it is working for your business.
Related services
Social media
Tell us where you stand today and what you want from social media. We will come back with a clear plan for content, campaigns and the WhatsApp and CRM flow behind them.
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