The right platform for you
WooCommerce, Shopify or Wix: we recommend based on your catalog, team and growth plans, not on what we happen to like best.
Stores that sell
We build online stores on WooCommerce, Shopify or Wix with fast pages, a checkout that doesn't scare buyers away, and WhatsApp messages that bring abandoned carts back.
Every cart left behind deserves a friendly WhatsApp nudge.
Many online stores lose buyers in the last few steps: a slow product page, a confusing checkout, shipping costs that appear at the very end. Shoppers who leave rarely come back on their own. Behind the scenes, orders, stock and customer messages live in separate tools that don't talk to each other.
Shoppers add to cart and disappear at checkout
Stock on the site doesn't match what's actually on the shelf
Delivery questions pile up in DMs, email and WhatsApp
We build ecommerce websites that are fast, clear and easy to buy from on a phone. Payments, shipping, inventory and invoices are connected, so an order flows from checkout to delivery without copy and paste. A WhatsApp bot answers order status questions and sends cart reminders to shoppers who opted in. Every customer and order also lands in your CRM, so you know who buys, what they buy and when to reach out again.
Online stores
WooCommerce, Shopify or Wix: we recommend based on your catalog, team and growth plans, not on what we happen to like best.
Sharp photos, clear descriptions, variants, reviews and delivery details right where buyers look for them. Structured data helps your products appear properly in search results.
Fewer fields, guest checkout, the payment methods your customers expect and shipping costs shown before the last step.
Stock syncs with your warehouse, POS or supplier where the systems allow it, and shipping rules, labels and tracking links run without manual work.
Shoppers who opted in get a friendly WhatsApp reminder with a link back to their cart. If they have a question, the bot or your team answers right in the chat.
Every order builds a customer profile in a CRM made for your store, so you can spot repeat buyers, group customers by what they buy and send offers that fit.
How it works
Four panels, like a yonkoma comic: setup, build, twist and payoff.
We look at your products, margins, shipping and the tools you already use, then recommend a platform and map the store structure.
We design the home, category, product and checkout pages around how your customers shop, starting with mobile.
We set up products, payments, shipping, taxes, WhatsApp and the CRM connection, then place real test orders from start to finish.
After launch we watch where shoppers drop off, improve those steps and help you plan campaigns that bring buyers back.
Examples
A clothing brand sells each item in several sizes and colors and handles frequent exchanges. We set up clear size guides and stock per variant, and the WhatsApp bot answers 'where is my order' and exchange questions on its own.
A maker selling candles or ceramics needs a store that tells the story behind each piece. Small batches sync with inventory so nothing sells twice, and customers can ask about custom orders on WhatsApp.
Customers reorder the same products once they run out. The CRM tracks purchase history, and customers who opted in get a WhatsApp reminder with a one tap link to reorder.
A specialty food shop sells online with local delivery. Customers pick a delivery window at checkout, and the bot confirms it and sends an update on the day.
A supplier wants trade customers to order online instead of by phone. We build a store with customer specific pricing and quick reorder, and every order reaches the CRM where the account manager can see it.
Kaede
Our online store projects include Eliave, Betty Knafo, La Peer and Tantushka, a shop for handmade candles. Ask us to show you how they work.
Many store builds stop at the payment page. We connect the store to a WhatsApp bot and a custom CRM, so you can keep selling to people who already bought.
With people in Tel Aviv, Lisbon, Bangkok and Tokyo, a problem during a launch or a big sale doesn't have to wait for one office to open.
Putting products online is the easy part. Any platform will give you a theme, a cart and a payment button in an afternoon. The hard part, and the part that decides whether the store makes money, is everything around it: how fast pages load on a phone, how much a shopper has to think at checkout, how orders reach the person who packs them, and what happens when a buyer has a question late at night.
Professional ecommerce website development covers all of that. It is part design, part engineering and part operations.
There is no single best platform, only the best fit for your business.
A hosted platform that takes care of security, updates and hosting for you. It is a strong choice for brands that want to focus on selling and are comfortable paying ongoing platform and app fees. Its app ecosystem covers most common needs.
An open source store plugin for WordPress. You host it yourself, which means more control over design, data and custom features, and more responsibility for updates and performance. It shines when the store needs custom logic or a lot of content and SEO.
An all in one builder that non technical teams find easy to manage. It suits smaller catalogs and owners who want to run everything themselves with little setup.
We look at your catalog, your product types, the integrations you need, your team's skills and where you want the business to be in a few years, and then we recommend. If you already run a store, we also weigh the cost and risk of moving.
Most buying decisions happen on the product page. Shoppers want to know what they get, what it costs including delivery, when it will arrive and what happens if it doesn't fit. Good product pages answer those questions before anyone asks:
After that, the checkout has one job: stay out of the way. Guest checkout, as few fields as possible, the payment methods your customers already use and no surprise costs at the last step.
Many shoppers add items and leave. Some were only browsing, but plenty got distracted or had one small doubt. Email reminders help, but WhatsApp messages tend to be opened sooner, and they invite a reply.
With cart recovery on the official WhatsApp Business Platform, shoppers who opted in receive a friendly reminder with a link back to their cart. If they answer 'does this come in blue?', the bot can reply from your catalog or pass the chat to a person. It has to follow the rules: clear consent, approved message templates and an easy way to opt out. Done right, it feels like good service, not spam.
A store that sells well can bury its owner in manual work. We connect the pieces so they run on their own as much as possible:
Winning a new customer usually costs more than selling again to someone who already trusts you. That is why we connect the store to a custom CRM. Every order builds a customer profile: what they bought, how often and which campaign brought them. From there you can create segments like 'bought twice, nothing in the last few months' and reach them with a relevant offer on WhatsApp or email, with their consent.
At Kaede Digital the online store is the Convert step in a bigger journey. Social media attracts shoppers, the store converts them, the CRM manages the relationship, and WhatsApp keeps the conversation going before and after the sale. Building it as one connected system, instead of a store with tools bolted on later, is what turns a store into a business that grows.
It depends on your business. Shopify is simple to run and handles hosting and security for you, WooCommerce gives full control and flexibility on WordPress, and Wix suits smaller catalogs that want an all in one builder. We recommend one after looking at your products, your team and your plans.
Yes, always. You can take just an online store and nothing else. If you want to connect more pieces later, everything is built to plug in easily. The simplest way to start is a short consultation call on WhatsApp: tell us what your business needs and we will tell you honestly what is worth doing and what is not.
Book a consultation on WhatsApp
It depends on the number of products, the integrations and how ready your photos and descriptions are. A small catalog on a ready platform moves faster than a custom build with warehouse or ERP sync. You get a timeline before we start.
When a shopper who agreed to receive WhatsApp messages leaves items in the cart, the system sends a reminder through the official WhatsApp Business Platform with a link back to checkout. If they reply with a question, the bot answers or passes the chat to your team. WhatsApp's rules apply, so it needs opt in, approved message templates and an easy way to unsubscribe.
Yes. We migrate products, customers and order history as far as the platforms allow, keep important URLs and set up redirects to protect your search rankings. We plan the switch so the store keeps selling during the move.
We work with the payment gateways and shipping companies that operate in your country and are supported by your platform. Tell us what you use today, or we will suggest options that fit your market.
Yes. We set up clean category and product URLs, meta data, product structured data and a sitemap, and we make sure pages load fast. Good product descriptions still matter, and we can help write them.
Yes. Orders and customers can flow into a custom CRM we build for you, and we can connect invoicing, accounting or inventory tools through their APIs. The goal is simple: nobody copies an order from one screen to another.
From the journal
Online storesMore ads are not the only way to sell more. Usually there is more money to be found in the traffic and customers your store already has.
Online storesAll three platforms can run a successful online store. The right one depends on your catalogue, your team and how you plan to grow.
Related services
Online stores
Tell us what you sell and how you sell it today. We will suggest the right platform and show you how the store, WhatsApp and your CRM can work as one system.
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