Tel Aviv
Israeli hours and the Israeli market, up close. Hebrew, a feel for how Israeli customers buy, and the hours when they are awake.
Chapter 00: Who we are
Kaede Digital is a digital agency founded in 2025 to do one thing well: take businesses from the first click to the closed deal, with a team spread across Tel Aviv, Lisbon, Bangkok and Tokyo.
Kaede means maple in Japanese. Nice to meet you!
楓Kaede (楓) is Japanese for maple. We like the idea of a tree that changes colour with the seasons and is still the same tree, much like a business that keeps evolving without losing what makes it itself. Kaede is also the smiling girl with pigtails in our logo, and on this site she is an AI agent you can talk to.
Kaede Digital was founded in 2025 on a simple idea: a lead is only worth something if someone answers it, remembers it and closes it. So we do not stop at bringing in traffic. We connect the whole path: social media, websites and stores, WhatsApp bots, custom CRM and a sales team.
We are one team in four cities: Tel Aviv, Lisbon, Bangkok and Tokyo. That means there is almost always someone awake to keep the work moving, and we stay close to businesses in Israel and around the world, in their hours and in their language.
Four cities
Israeli hours and the Israeli market, up close. Hebrew, a feel for how Israeli customers buy, and the hours when they are awake.
European hours. When the Israeli workday winds down, Lisbon still has daylight, and the rest of Europe is close in time and in business culture.
Southeast Asian hours. Mornings start here while Israel and Europe are still asleep, so what you left in the evening keeps moving.
The first of our cities to start the day, and close to clients across East Asia. Also home to the language our name comes from.
Follow the sun
The dial shows, live, where it is day right now and which team is working.
Values
Leads do not wait, so neither do we. But speed without structure just creates mess, so everything we build is tested before it goes live.
We never force a business to bend around a tool. We shape the tool around the business: your process, your language and your team.
The systems we build belong to you, and so does the data in them. No lock-in, no cage you cannot get out of.
Bots and AI save a lot of time, but they need to know when to hand over to a person. We design that moment from the start.
How we work
Four panels, like a yonkoma comic: setup, build, twist and payoff.
You work with one team and one conversation. How the work moves between cities is our job, not yours.
When one city wraps up its day, it hands the work to the next one with the full context. Projects keep moving while you sleep.
We explain what we are building and why, without the jargon. You always know where your project stands.
Before we build anything, we find out where your leads or customers get stuck. Only then do we choose the tool.
ビシッ!
Kaede
Send us a message and whoever is awake on the team will get back to you. Or start with a chat with Kaede, right here on the site.
Kaede is an AI. Please do not share sensitive information. Privacy